Digital Insights Lead

Responsibilities:

• Leads and oversee the collection, measurement, analysis, visualization and interpretation of all digital data illustrating user behavior on websites, mobile sites and mobile applications.

• Leads and oversees the scoping of all Digital descriptive & predictive insights use cases required to support the Business and Technology transformational objectives.

• Leads and oversees the delivery and tagging of Digital insights data into the existing du Analytical/Insights stack.

• Accountable to embed the utilization of digital insights within the customer value management strategies to improve the profitability of the customer base.

• Monetize advanced analytics digital insights and models by turning into actionable strategies for campaign management, churn management, product design and acquisition push for all segments and business units.

• Leads and oversees the build (train & test) and deployment of digital advanced analytics algorithms for the purpose of digital personalization & recommendation engines.

• Leads and oversees the recruitment and sourcing (internal and external) of team members required to deliver against the program objectives

• Ensures all digital insights deliveries are in alignment with business ambitions.

   

  Technical requirements:

• A business acumen with a strategic ability in driving and end-to-end data-driven culture.

• Proven track record of solving challenging problems by applying Digital Advanced Analytics

• Expert analytical thinking and thought leadership

• Experience with large data sets and knowledge of both structured and unstructured data

• Ability to communicate analytical findings to senior management

• Passion for data and innovation

• Strong understanding of Event driven Marketing applications and architectures

• Good understanding of Telco technology and knows how to leverage technology to achieve business / transformation objectives

• Strong leadership and people skills; ability to shape senior executives’ thinking

• Strong telco and digital experience

• Sound understanding of Business Support Systems (BSS) and Telco OSS/BSS architecture

   

  Qualifications:

• Master’s degree or equivalent (Quantitative, Qualitative Analysis & Research)

• Minimum 20 Years relevant work experience

• 15+ Years’ experience in leading complex Digital Insights / monetization programs